BT set to study internet novices

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gkd_uk

Yellow Belt
BT is setting up an initiative to find out why some people resist using the internet.
The project will employ psychologists to closely study a small group of people to reveal what stops them joining the net-using majority.

Early research done for the project suggests that, for some, using the net is as stressful as a bungee jump.

Official statistics on UK net use suggest that 39% of households do not have web access.

Net losses

Dr David Lewis, the lead psychologist employed on the project, said that for many people the biggest barrier to getting online was mental as many of those avoiding the net lived in homes with a dedicated connection.

He said: "More often the barriers are internal, stemming from a fear of the technology."

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