Help Me/Question Cloaking Vs. Doorway Pages?

Zirkon Kalti

Content Writer
I am confused about cloaking and doorway pages. What are the differences between these two black hat SEO techniques? Can you give me examples of websites that utilize either of the two black hat SEO techniques.

Muhammad Rizwan

Content Writer
Cloaking is the process of displaying different contents to search engines and users. For example, a site displays an article about hacking to the user but when a search engines visit the site it shows it a decent and legit article.

On the other hand, a doorway page is a type of page that redirect users to another location. It is completely done without the knowledge of visitors. Hence considered as strictly Black Hat SEO techniques.

Both fo these are Black Hat SEO techniques and are not preferred to be sued on any type of site.


Well-Known Member
Neither of these two ways is permitted by Google. Don't try to deceive your visitors or search engines, else, get ready to being blacklisted by the search engines.

steve taylor

White Belt
Difference between Doorway pages and clocking are as follows :-
Doorways pages are large collection of the webpages which contain poor quality content and each page is optimized for particular keywords.
Where as clocking technique used to deliver the content of the web pages to a search engine such a way that different content delivered to a human.

niranjan kumar

White Belt
Clocking:- Clocking is a process in search engine optimization that are used for gaining high traffic. In clocking method they show search engine for a genuine content but in real they have thin content.
Doorway pages:- In doorway page they redirect visitors to another or multiple webpage with inform their users.

Nadeem Akhtar

Active Member
Doorway pages are large set of poor quality pages where each page is optimized for a particular keyword.
But in cloaking ,different content is shown to search engine than the users.
But however,cloaking is a form of doorway pages and both are for spamming.


Active Member
What is a better system to use.
Cloaking of pages with redirect of humans and show different to search engine.
Doorway pages that are made one time and using a .js redirect that sends the user to the redirected page


Well-Known Member
No doubt both Cloaking and Doorway Pages are categorized under the Black hat techniques and absolutely these are not acceptable for good SEO practices.

Cloaking and Doorway Pages are two different terms but its looks like similar and its little bit confusing for new folks in SEO fields.

Cloaking: A general meaning of cloaking is to present the different versions (or content) of the web page one for a user (who search query by certain keywords) and one for the Bots (like Googlebot). The example given Matt Cutts for cloaking is if anyone searching a website with keywords Disney Cartoons but when the user clicks on the results (search results) he gets the website of Pornography, on this example website is same but content which presents for Bots it belongs to cartoons but content that user gets it belongs to pornography so here the concept of cloaking is used by website. when we talk about cloaking is just used on a single web page by inserting different versions of content.

Doorway Pages: In this scenario of Black Hat technique when we talk about multiple web pages (not a single one as cloaking) that are created for spamdexing. Doorway pages are the technique to redirect visitors to other pages without their knowledge. Let's understand by example, of course, all of you download a movie from torrent once in a lifetime have you noticed it was very irritating when we follow the downloading link comes in a search result or anywhere but there is lots of another page were opened at that time some of them are promotional sites some are irrelevant pages that are the concept of Doorway pages.

Hope it helps!


Yellow Belt
Cloaking basically is a technique where a website script determines the user agent and serves a different response to a search engine crawler and a different response to a normal user.

Doorway pages are also considered web spam by Google. They are basically created to target a bunch of key phrases and all of them take you to the same landing page(for eg. seen some parked domains that take you to a page for a key phrase and there is nothing of value out there but links to junk).


Red Belt
Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking.

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.


Doorway pages are large set of poor quality pages where each page is optimized for a particular keyword.
But in cloaking ,different content is shown to search engine than the users.
But however,cloaking is a form of doorway pages and both are for spamming.