Tutorial Create A Good €œabout Usâ€￾ Page

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Hafsoh

Yellow Belt
The About page is where site users go to learn more about the site they're on. Your about page is an "open mic" to showcase who you are. A written About page convert visitors to users, gives your regular users a deeper appreciation of what your site does and capture opportunities to work with other people.



An "About Us" page provides a visitor with the important information about the company or products while enhancing the overall experience of the visit. The page should add credibility to your business in an effective, readable format.

Your About page should be able to tell:

  • Who are you?
  • What do you do?
  • When did you start doing what you're doing?
  • What qualifications and experience do you have?
  • Where are you?
  • How are you accomplishing what you claim to do?
  • If you can be trusted and reliable.

Make your "About Page" contribute to your online credibility by:

* Introduce Yourself
* Include a photo
* Show your objectives
* Think about your visitor's needs
* Keep it professional
* Keep it current, short, relevant and Prominent
* Add a call to action such as Contact Details
 

trafficbroker

White Belt
Nice tips Hafsoh :)
So many websites let them selves down with the 'about us' section - people are far more likely to trust/use a website that actually explains who and what the site is all about
 

More Control

Yellow Belt
Thanks for the post, its quite informative. Form experience, many companies either put way too much information on their about page and forget about their visitors perspective or only have a couple of lines to sum up what their company does.
 
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