Do Search Engines Get Bored ?

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If a site seems to 'work' - the visitors (mostly new) appear happy with the content/structure etc, and the search engines are happy to rank it - is there any value in making small, regular changes to the content to make it appear 'fresher' to the engines, even if this does nothing for the visitor ?
I've read that fairly static sites may get crawled less frequently but so what ?
I tend to the view that 'if it ain't broke don't fix it' - unless you can make the visitor experience more worthwhile. On the other hand, algorithms don't have feelings.


I think you've got the right idea.
The search engines won't keep crawling your site as often if there's nothing new to index, but your pages will continue to rank about the same until something better (not just "newer") appears. Or until they re-jig the algo! I have one home page that has been bolted to the top of its main SERP for 4 years - even though I've never changed my story on it and there are many new competitive sites.
Changes to improve customer experience make sense - but I figure that's the only reason to change!


One more reason for not changing what already works are those websites ranking on the first pages of search engines that haven't been updated for years. Remaining unchanged, they still appear high in search results. I think that the reason for that is: good content :)


adding fresh content and going on with link building are sure ways to hel search engines feel more active.


Yellow Belt
It's all about content. If your content is interesting and generates inbound links, then you are doing what is expected.
To keep it interesting, you need to keep adding content. New fresh and interesting content will draw traffic and inbound links and that brings the search engine back to your site more often. Then you should design for SS but for your visitors.
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