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My Experience Effective Social Network Marketing

Discussion in 'General Marketing and Promotion' started by selvaa, Mar 4, 2016.

  1. selvaa

    Yellow Belt

    Dec 20, 2015
    +56 / -0
    Effective Social Network marketing

    The social networking phenomenon is considered as an illusion. The major factor for increasing the popularity of a product in the social networks is due to the group of people or organization. They tend to spread the brand names to their friends and circles and this play a major role in increasing the popularity. This is a must for marketing and business firms to develop them and to achieve success.

    Creating the illusion of popularity

    A product gets popular only when it is spread by the right people. Most of the illusion are created and spread by a group of people who make the brand universally popular.

    Structure of social network

    There are two kinds of influencers who are grouped as the first level and second level influencers. Social influencers are more important for increasing the popularity of your website. Influencers who have a large number of followers are the best for spreading a brand name. So marketers should concentrate on the influencers who have a large number of followers.

    Finding strategically-positioned influencers

    Finding the right influencers is an important factor for increasing the popularity of a brand name or a webpage. There are three major factors for finding the right influencers.
    # The influencer should be centralized between many parts of a network.
    # The number of followers an influencer have.
    # The relationship between the influencer and other networks.

    From the above points you can get a clear idea on choosing the best influencer for your product. So an influencer must be strategically positioned for a better popularity.

    Influencing a niche group

    For creating more illusion within a niche focused group, you should target the influencers with followers identical to them who have a relatively less number of followers. Many small groups are out of the field to create illusion. You should access the larger groups with the smaller groups for an easy and great illusion. It is an important factor to have many niche groups who talks about your brand to have a great illusion and popularity. Niche groups which are commenting a positive feedback is a great plus point.

    Influencing a wide audience

    For obtaining a wide audience, target the influencers who are followed by other influencers. Choose the influencers who have a wide range of followers and from different sectors. As we mentioned above, select the influencer who have contacts and relationship with most of the network communities to influence a wide number of audience.

    Thus the above explanation of the structure of the social networks helps you in creating a larger audience and followers. Marketers should concentrate on the influencers who have larger number of followers and having an excellent positioning in social networks for reaching a greater popularity.
  2. Zirkon Kalti

    Yellow Belt

    Dec 10, 2015
    +120 / -0
    Many businesses are using visual content as part of their marketing strategy to promote their website. You can share images such as infographic on image based social media networks such as Pinterest, Slidshare, Tumblr and Mobli. The picture you post must have a high shareability if you want to get the most out of it.
  3. sunshine

    Yellow Belt

    Mar 11, 2012
    +128 / -0
    There is also a great role of videos in Social Media Marketing. Facebook says your video Ads should be silent marketing source. This year has been called “The Year of Video Marketing,” as businesses find innovative paths to use the standards to reach targeted customers. In fact, Videos stand out on social media platform, providing audience a quick overview of a product or offer without overwhelming them with post text.

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