Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan .
Use Facebook as a Community Hub
Funnel Traffic From Other Pages
Find & Collaborate With Influencers
Know Your Optimal Times to Post on Facebook
Schedule Consistent Content
Don’t Just Rely on Organic Content