My Suggestion General Seo Outline

selvaa

Content Writer
General SEO Outline

First you need to learn enough about SEO to impress your CMO. There is a path to learn the latest tips and tricks if you are experienced in SEO.

TABLE OF CONTENTS:
  • What is SEO?
  • Building an SEO friendly site?
  • Content and related markup
  • On-site related topics
  • Link-related topics
  • Other optimization
  • Test your new skill

1.What is SEO?

SEO means Search Engine Optimization. It’s tough to learn inside and outside of SEO. It’s nothing but increasing the quality and quantity of the data traffic you earn in search engines.
  • Ranking Factors
Factors such as site speed, content quality are important for SEO. They determine the overall ranking.
  • Why SEO?
SEO needs hardwork but it’s worthy. SEO provides control over your sites when search engines are crawling into it.
  • About Search Engines
You must understand how search engine crawl sites and build indexes and find what’s relevant to user’s query. An important part in SEO is to understand people’s need.

  • Search Engine results pages
Search Engine decodes the standard search engine results page (SERP). Most people prefer to click top 10 results.
  • Penalties and algorithm updates
If any black hat tactics are used you will be penalised because of algorithm updates.
  • Analytics platform
Track your progress and rankings using efficient tools offered.


2. Building an SEO friendly site
  • About domains and URLs
Pick a user friendly and SEO friendly domain name and URL.
  • Site Structure
Try to structure your site in a better way helpful to both search engines
and users.
  • Site Map
It helps to show what pages are eminent.
  • Page speed
Page speed is mattered now and it helps to get ranked.
  • Mobile Web Development
Make your site mobile friendly with optimized mobile design site
Structure.

3. CONTENT AND RRELATED MARKUP
  • Competitor analysis
Analyse about competitors and their links, rankings and keywords.
  • Keyword research
Understand the value of a keyword and see what you have at ranking.
  • SEO copywriting
Keep some content out of reach of search engine while writing content for users.
  • On-page factors and meta data
Arrange your meta data in order.
  • Duplicate Content
There is a risk of surfacing same content more than once.

  • SEO for video
Using videos often improve rankings.
  • Measuring success
Track your success and make a baseline.

4. On-site related topics

Switch your HTTP to HTTPS without slowing down your site.

5. Link related topics
  • External links
It makes your site incredible and useful.
  • Guest Blogging
Do guest blogging in exchange of content.
  • Link quality
Build links in trustworthy, popular sites.
  • Anchor Text
Keywords in anchor text helps your link reach farther.
  • Nofollow
Your links in sites should make you proud.
  • HTTP status code
Learn about HTTP status codes.
  • Redirection
Redirect page using 301 code.
  • Canonicalization
It helps you combine two similar pages or give choice to make.

6. Other Optimization
  • Conversion rate optimization (CRO)
Keep on learning about Conversion rate optimization (CRO)
  • Local SEO
Make sure you have provided correct info about phone numbers, menu etc.
  • International SEO
Use country code Top Level Domain (ccTLD) to improve ranking.

7. Test your new skills
 

Zirkon Kalti

Content Writer
Every single element on your site including user friendly navigation, relevant content, clean code, keyword optimization, and meta tag, they are all counted in your SEO score and will affect your SERP result. Google Webmaster tool is the best tool you can use for evaluating any crawling error of your site. There are also other tools such as Yahoo Site Explorer and Bing Webmaster tools but they are not as comprehensive.
 

steve taylor

White Belt
These are the all about Search Engine Optimization. You describe all the concepts which is used for promoting and boosts the website rank in search engine. SEO is the process which can apply at beginning of the website development and its continue for the ling time.
 

Manish Mishra

Content Writer
These are really important discussion you have made here. Anyone who is need of doing SEO should have knowledge of these basics before they go on to start optimizing a website.
 
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