Google Algorithm - Ranking FactorsHere are some important factors that helps in Google ranking. These factors are proven but few maybe of controversial which I have managed to put together for WMS Users.
One of the factors that google search engines use to rank a domain is the age of the domain. In other words, google algorithm considers domain age but it's not very important.
"The difference between a domain that’s 6 - 8 months old verses one year old is really not that big at all."
Keyword Appears in Top Level Domain:
Having your keyword in the domain has played a major role in earlier days. But the results are reduced now a days because of new updates on google algorithm.
Keyword in Subdomain Name:
Subdomains are subdivisions of the domain. They are usually the major part of a larger Domain. There can be as many as subdomain for a domain and all these sub domains can be named with their keywords.
"Moz’s 2011 panel agreed that a keyword appearing in the subdomain can boost rankings"
Keyword in Title Tag:
A Keyword in the title tag plays a major role in ranking process. The most important keyword should be used as a title tag. Having a strong, relevant, clickable title can have a major impact on rankings, click-through rates and overall traffic numbers.
Title tags always appear in a browser.
The Image indicates where Google shows the title tag
Hope this might gives an idea about how and where "Title Tag" works.
Keyword in Description Tag:
Meta description tags, while not important to search engine rankings, but are extremely important in gaining user click-through from SERPs. The results will be much better while using keyword in description tag than ordinary description tag.
Google search results.
The major problem faced by the website owner is Duplicate content. It's really very important that content should be unique. Even slight modified content from other pages can cause negative influence in search engine visibility.
It is mandatory to update our web content regularly as google shows the date of last update along search results. By updating the content there is also a possibility for increasing the traffic.
Grammar and Spelling:
Content qualities are usually judged by the grammar and spelling of the content. High level content with proper grammar and spelling will attract many users and keep them interested on that particular content which in turn drives more traffic to our page.