Link bait is a content that attract people to want to give a link to your site from their site spontaneously. A good content can act as a link bait if it has the information that people are looking for. You can add an picture into the content in a creative way. If people like the picture, they could also link to your image because they want to use the picture on their site. Make sure the picture is original and not copyrighted. Adding a video into your content can also grab people's attention. Another type of content that attract links is breaking news. The most important part of the news is the headline, which you want to write it in a way that make people want to click and find out more. You should include complete details in the news and write in an interesting way so that people will reference your news and link to your site when they write on the same news on their news site.