My Experience How digital marketing affects consumer behavior?


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The internet is a game-changer in every sense. Almost every aspect of recent life, in how to alter through the incorporation of internet functionality.

Gone are the days of paying a big amount of money on creating the right ad and merchandise pitch. The web has transcended its importance. There was a time when consumers were immune to trying new products and services. Due to digital marketing and the vast information that it extends to the masses; now people are welcoming new products and services.

This experimental behaviour has paved the way for the success of many start-ups including Uber, Ola, Zomato, OLX, etc.

The most important Change in Consumer Behaviour due to Digital Marketing is that of modern consumers. It expects a personalized experience.

The post-purchase experience has become equally important to customers. This alteration in behaviour is available with companies that are active. Digital marketing offers modern tastes and attracts contemporary clientele.