Many marketers have successfully used Instagram to promote their businesses. Instagram is the perfect way to get the word about your brand out because it has a large database of millions of users. Instagram is compatible to both Android and iPhone devices. When used correctly, it can become an effective advertising channel for your brand name. Recent studies show that Instagram generate 25% more user engagement compared to other social platforms.
Include a Link in the Instagram Profile
You are allowed to include a link in your Instagram profile beneath the bio description. There is no restriction on the type of website you can link to including landing page, lead generation page and website. You can change the URL later as many times as you want. For example, if your online store is holding a promotion, you can change the link in the instagram profile to the promotion page and change back to the default store URL once the promotion is over. You can link your social media account to your instagram profile to increase the number of followers.
Follow Others on Instagram
If you want people to follow you, you should first follow others. You should follow other brands that are in the similar industry and also follow those who have similar interest to the product you are selling. To find relevant brands to follow, you can use the Statigram tool. To use Statigram, you simply add the brand name or hash tag into the search box and press the Search button. Liking photos relevant to your niche can also motivate people to follow you back. When posting on instagram, make sure you include relevant and popular hashtag.
Make Your Instagram Profile Colorful
One way to attract people to your Instagram profile is to make your profile page colorful. To do this, you can create a gallery to showcase the best pictures relevant to your company profucts. There is a rotating feature that allows you to display the photos you recently shared on your profile and bio. You should update the photos in your gallery to latest photos so that people will keep coming back to your profile. When posting a photo, make sure it is a photo that your visitors want to see and keep them coming back for more. You can provide some sorts of rewards for visitors who view your pictures and read the description for example promo code.
Add a Video in Your Instagram
To boost your followers, you can include video on your instagram. The video feature on instagram allows you to create video that last for 15 seconds. The webcam or a front facing camera is needed for creating a video on Instagram. Instagram video offers features such as delete last clip, filters, image stabilization and save to camera roll. Once you have created the video on instagram, you can also embed it in your blog or website so that more people will be able to watch the video.
Hold a Photo Contest on Instagram
Instagram is one of the best platforms to organize photo contest. To hold an instagram contest, you simply ask your users to submit their pictures by using a particular hashtags. This allows you to easy browse through the pictures users have submitted for the contest. Other people will be able to vote the picture. For example, if you are a travel agency, you can hold a contest and ask your user to post the most beautiful scenery they encountered in their trips. The winner will get a discount for their trip.
Promote Your Event at Instagram
If you are holding a promotional event for your products/services, you can make use of Instagram to show people around the area where the event will be held. The majority of the conferences have a hashtag to allow people to easily find pictures about what is going on at the event. Doing so can increase the number of people that visit your booth at the marketing event.
Photo Customer Testimonial
Another way to promote your business on Instagram is to take photos of your customers so that other prospective customers can get a feel of what your brand is like. Customer testimonial photos are the best way to tell the story about your company brand to prospective customers. You should only ask a few selected customers reviews which are the best among the hundreds of reviews published online. This will enable you to connect with your audience.