Welcome to WebmasterServe!

FREE TO JOIN! Join us now to engage in informative and friendly discussions about Webmastering, SEO, SEM, Internet Marketing, Programming, Graphic Design, Online Jobs and more. What are you waiting for? Ready to join our friendly community? It takes just one minute to register.

Dismiss Notice

Join WebmasterServe Forums 
Join the discussion! Have a better idea or an opinion? It takes just one minute to register Click Here to Join

Help Me/Question How Keyword Density Is Calculated?

Discussion in 'General SEO Topics' started by hoangtaybaokiem1993, Jan 9, 2019.

  1. hoangtaybaokiem1993

    hoangtaybaokiem1993 New Member

    Joined:
    Jan 9, 2019
    Messages:
    1
    Ratings:
    +0 / -0
    The subject of Keywords & Keyword Density is a talking point amongst SEO gurus worldwide and each has a different opinion of the right way to approach keyword density and how to deploy keywords throughout your content properly. The reason for the different opinions (and almost every SEO expert has his/her own opinion about the “right way” to do keyword optimizing) is that the ranking rules used by the Search Engines are a well kept secret. We honestly do not know an absolute way to use keywords the right way … we can really only guess.
    In the early days of the modern Internet (say, the mid-to-late nineties), the Search Engines used keywords and their keyword density within the content of a web page as a very important website ranking factors – that is, the more times a particular keyword or phrase appeared in the content of a website, the more likely that the website would rank well for a search of that keyword or phrase. If a web-page had an enormous number of instances of the word “Squirrels”, then the search engines made the decision “This website is about squirrels” and that website would rank very well when someone searched for “Squirrels”.
    These days, keywords are not such important factors and have fallen behind the significance of a large number of inbound links to your site but keywords remain a factor none-the-less. In fact, a great deal of your S.E.O. efforts revolve around keywords; they are truly the foundation of any SEO work that you do.
    However, your understanding and ability to calculate your keyword density is very useful for your work as an SEO marketer. It will allow you to make informed decisions about the content on your website and how to manipulate and optimize it for better ranking in the search engines.
    There are automated tools for calculating keyword density it’s always best to understand the inner workings of keyword density, so you can make decisions about how to structure your content for yourself.


    Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
    Keyword density is a little bit of a tightrope walk. Too low a keyword density and your keywords will have little (or almost no) significance to your search engine ranking. Too high a keyword density and you may be penalized by the search engines for “keyword stuffing” (that is they will lower your placement in the search engine results pages because you have used a keyword way too many times for it to simply be a coincidence).
    Many SEO experts consider the optimum keyword density to be 1% to 3% percent and Google documentation states that your keyword density for any keyword or phrase should be less than 5%. You must make your own decisions about what is right for you but it seems like a keyword density of around 2%-3% is just right.
    Here I am going to show you how to calculate your keyword density and help you optimize your website. There will be a little bit of mathematics involved but nothing more complicated than a little multiplication and division. How you calculate your keyword density relies heavily on the circumstance in which you are using your keywords.


    To calculate keyword density in its simplest form, you divide the number of times that you have used a specific keyword by the total number of words in the text that you are analyzing and multiply the result by one hundred to achieve your percentage.
    Therefore:
    Keyword Density = (Nkr / Tkn) x 100
    Where:
    Density = your keyword density
    Nkr = how many times you repeated a specific keyword
    Tkn = total words in the analyzed text
    So, if your article or piece of content (the text you are analyzing) is 500 words in length and you have used your keyword 15 times, the keyword density for that keyword is…
    Keyword density = (Nkr / Tkn) x 100
    = (15 / 500) x 100
    = 0.03 x 100
    =3
    Keyword density = 3% !!!


    If I have an article that is 2000 words in length and I have used the keyword “squirrel” 120 times, what is the keyword density for the word “Squirrel”? – What do you think; is this too much or too little? Will I be penalized by Google for Keyword Stuffing?

    Key-phrases add a new level of complexity to the keyword density issue. People don’t only search for one word when they perform searches on the internet. They may use a phrase which contains more than one word. Users will search terms that contain more than one word usually because they are looking for something specific.
    If I were in search of a great waffle-house in my area (believe me, not such a crazy idea) I wouldn’t just search the keyword “waffles” in Google… This would return me a list of millions of results. I would instead search something like “waffles in Delaware”. “Waffles in Delaware” is an example of a key-phrase because it consists of more than one word as opposed to a keyword which is a single word.
    So, someone trying to cater to my search would possibly try and optimize their content for that key-phrase – “Waffles in Delaware” and they would try and fine-tune the density of the key phrase to that coveted 1% – 3% range.
    This changes the calculation that we must perform to calculate our keyword density, because now we are dealing with an entity that contains multiple terms.
    This presents an interesting dilemma. To work out the keyword density of a key phrase, it could be tempting to use:
    Density = (Nkr x (Nwp / Tkn)) x 100

    Where:
    Density = your keyword density
    Nkr = how many times you repeated a specific key-phrase
    Nwp = number of words in your key-phrase
    Tkn = total words in the analyzed text
    So, again, if we take my “Waffles in Delaware” example – There are three words in my key-phrase and I have used that key-phrase three times amidst my total word count of 500 words.
    Density = (Nkr x (Nwp / Tkn)) x 100
    = (3 x (3 / 500)) x 100
    = (3 x 0.006) x 100
    = 0.018 x 100
    Density = 1.8%
    There is a problem with this keyword density formula, however. One cannot ignore the fact that keyword density refers to the frequency of the appearance of one particular keyword. This means that “Waffles in Delaware” should be counted as if it was just one word amongst the rest of your text and not three words.
    This idea brings us back to our original formula, Keyword Density = (Nkr / Tkn) x 100, and doing the calculation above gives us:
    =(3 / 500) x 100
    =0.006 x 100
    =0.6%
    which is a little low and very different. If you were using this formula to calculate your keyword density, you would want to add a few more instances of “Waffles in Delaware
    Furthermore, if you think about it, these key-phrases that consist of more than just one word artifically inflate the total word count of your text and as such it can be further argued that the total word count of your analyzed text should be adjusted by removing the excess key-phrase words from the total . From this we can derive the ultimate Keyword density formula :
    Density = ( Nkr / ( Tkn -( Nkr x ( Nwp-1 ) ) ) ) x 100
    Using this formula, we can see that our keyword density for the key-phrase “Waffles in Delaware” is too low if we only use three instances of “Waffles in Delaware”.
    Let’s imagine then that we upped-the-ante and now use the key-phrase “Waffles in Delaware” nine times, instead of just three:
    = (Nkr / (Tkn – (Nkr x (Nwp – 1)))) x 100
    = (9 / (500 – (9 x (3 – 1)))) x 100
    = (9 / (500 – (9 x 2))) x 100
    = (9 / (500 – 18)) x 100
    = (9 / 482) x 100
    = 0.0186721991701245 x 100
    = 1.87%
    That is better and within the safe keyword density to use.
    This formula allows for a simple one-word keyword as well as for key-phrases which consist of as many terms as you like and as such it acts as the original formula.
     
  2. RH-Calvin

    Red Belt

    Joined:
    Jun 4, 2013
    Messages:
    656
    Ratings:
    +13 / -0
    Density = ( Nkr / ( Tkn -( Nkr * ( Nwp-1 ) ) ) ) * 100. where Nwp = the number of terms in the keyphrase. This general formula allows that the total word count will be unaffected if the key(phrase) is indeed a single term, so it acts as the original formula.
     
  3. Lisa Green

    White Belt

    Joined:
    Aug 2, 2018
    Messages:
    81
    Ratings:
    +2 / -0
    Keyword density is calculated by number of keywords that are used in search engines to reach your websites. It help you to increase its rank. Blog posts and other services also do the same. But keywords are unique and provide you to make rank higher.
     
  4. Saravanan28

    White Belt

    Joined:
    Nov 23, 2018
    Messages:
    112
    Ratings:
    +0 / -0
    Keyword density is the number of times a keyword appears within a page's content.
     
  5. neelseowork

    Yellow Belt

    Joined:
    Jun 19, 2017
    Messages:
    287
    Ratings:
    +33 / -0
    No one will calculate KD manually. automated tools and plugins are available in the market.

    ---------------------------------------------------
    Car Care Products | Car Care India
     
  6. Aradyas

    White Belt

    Joined:
    Jul 25, 2018
    Messages:
    65
    Ratings:
    +4 / -0
    Great conversation and information. thank u
     
  7. besthomepackers

    White Belt

    Joined:
    Dec 22, 2018
    Messages:
    21
    Ratings:
    +0 / -0
    Calculating your Keyword Density, that is the percentage that your selected keyword is out of the total number of words in a selected number of web pages.
     
  8. okayservers1

    White Belt

    Joined:
    Dec 24, 2018
    Messages:
    12
    Ratings:
    +0 / -0
    Keyword density is the percentage of keywords that you select. The basic rule says keyword density should be 2%-3% for any web page/blog.
     
  9. Yuva12

    White Belt

    Joined:
    Nov 23, 2018
    Messages:
    109
    Ratings:
    +1 / -0
    (keywords number/total words) * 100
     
  10. echoinnovateit

    Yellow Belt

    Joined:
    Sep 20, 2018
    Messages:
    166
    Ratings:
    +2 / -0
    Hi hoangtaybaokiem1993,

    Keyword Density Checker Usage Instructions. 1. If you want to check the density of a URL, then select the URL radio button and enter URL, else check the Text radio button and paste your text into the text area.


    I hope this will help you
    -------------------------------------------------
    mobile App Development Company
     
  11. rishabjoy

    White Belt

    Joined:
    May 19, 2018
    Messages:
    93
    Ratings:
    +2 / -0
    Thanks for providing information.impressive
     
  12. davidlee21

    White Belt

    Joined:
    Jan 18, 2019
    Messages:
    21
    Ratings:
    +0 / -0
    Keyword density = (no. of times keyword used) / (Total number of words). The keyword density should be between 3%-5%.
     

Share This Page