Getting more likes to your Facebook page can help you increase the exposure to your business. In order to get people to like your page, you need to be hardworking in promoting your Facebook page. Posts that have a lot of user engagements will usually be ranked on top of the Facebook search results. Examples of user engagement include likes, comments, shares and amount of time spent on each post. The following are six ways on how to get more Facebook likes.
1. Fill Your Facebook Page with More Information
If you want more Facebook likes, you must optimize your Facebook page with as many information as possible. You must make your company logo and description as engaging as possible as these are the two most noticeable things on your Facebook page. You should also try to fill out other Page Info such as website URL, phone number, business address and etc. If you fill out these information, people will be able to easily find your company when they are searching for a product.
2. Update Your Facebook Profile with New Posts Regularly
You must regularly update your business page with content that will be helpful to your readers. Posting regularly can increase the chance of people liking your page. It is recommended that you add at least one post every day. If you don't have time, you can try posting 4 times per week. You can post at peak times when most of your audience are online. There is a feature called Facebook Page Insights that allows you to find out the most active time of your audience. Instead of just updating your profile with new posts, you should also spend time to leave comments on relevant Facebook posts. Leaving helpful comments on relevant posts can encourage people to visit your profile and brand's page. To make your post interesting, you can include a video. The video should be neither too short or too long in order to capture the attention from the followers.
3. Make Your Facebook Posts More Interesting
One of the reasons why people unlike you on Facebook is because your post is not interesting. You can use a narrative to make your Facebook post more exciting to read. For example, you can use a creative way to discuss about how you are going to deliver the products. Technical terms should be replaced with easy to understand terms so that your readers will be able to relate to your industry. Embedding a few high resolution images in the content will also encourage people to read it. Images will allow your readers to easily visualize the points you are discussing on the topic. You can also try to include interactive content such as quiz, survey, interactive app, video or podcast to make your Facebook posts more interesting.
4. Promote Your Facebook Page
After you have created the Facebook page, it is time to promote it. You can promote it on your website, and email newsletter by using the Facebook's Page Plugin. The Facebook's Page Plugin (Facebook Like Box) should be positioned in a place that people can easily notice. The Facebook Like Box will show the number of likes on your Facebook page. It must be easy for your audience to like your Facebook page with just one click. You can use Facebook social plugin on your blog to prevent your visitors from leaving the site.
5. Invite Friends to Like Your Facebook Page
You can send emails to your friends and tell them about your Facebook Page. In the email, you should encourage your friends to share, like and comment on the posts. When sending invites to your friends, make sure you don't over promote them. If you have employees, you can also ask them to include a link of your Facebook Page in their personal emails and social medial profiles.
6. Promote Your Facebook Page Offline
Apart from promoting your Facebook page online, you can use offline Facebook promotion techniques. For example, if you are doing presentations, you can add a slide that invite people to like your Facebook page at the end. If you run a company, make sure your Facebook Page is promoted in all the communications with your customer. You can include a link to your Facebook page in the freebies you are giving away including t-shirts, caps, and stickers. Besides, you can stick a car decal with a reference to your Facebook page URL.
In conclusion, the key to growing your Facebook likes is to be consistent in promoting your Facebook profile. If you want to save time, you can outsource this to a SEO company and let them handle your Facebook marketing campaign.