Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.
Keep Website Content Up-to-Date.
Check for Spam Red Flags.
Leave a Trail of Breadcrumbs.
Cook Up Better CTR with Recipe Markup.
Obtain More Secondary Clicks
Go Local with 7-Pack Results.
Enrich Your Snippets
Research for Long-Tail Keyword
Write Meta Description
Use High-Quality Images in the Posts
Make Descriptive URLs
Create Attractive Headline
Optimize Website Speed
Analysis of Website Results
Compare your Website with your Competitors, etc.
CTR for a website can be increased by following ways:
First Things First, Check Your Current CTR
Focus on improving page titles
Test page titles in order to pick the most effective
Make Your URLs Descriptive
Double Down on Meta Descriptions
Set up Schema.org Structured Data
Improve Site Speed
Track this state of your click-through rate.
Focus on rising page titles.
Test page titles so as to select the foremost effective.
Improve universal resource locator structure to create it descriptive.
Pay attention to your meta descriptions.
Make use of wealthy snippets and structured knowledge.