Managing CTR is not so easy as it seems. Even it is noticed if no proper navigation or validation is made , CTR may not cover leads in advertisement. CTR, which stands for Click Through Rate is a mechanism which requires dedicated banner, or well designed skills and schemes that may attract other. You may take the look of your competitors website for the same not to cheat but to overcome and modify your ad banners or respective platform for CTR using high keywords, your featured products and other key resources that you have.