Help Me/Question How will SEO change in 2020?


Yellow Belt
With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.

One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.

E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.

Besides this suggestion, what other SEO strategies do you think would work in 2020?