I'm Dropping In Google... Any Thoughts/opinions Appreciated!

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It looks like a couple weeks ago I was hit with a Google algorithm change (my guess), and all my pages - that ranked on the first two SERPs - suddenly now reside on 4-5, or not at all. Obviously this kind of thing hits a lot of us from time to time, but this one puzzles me.
When I search for something like our products, I get pages that have fewer to none of the keywords I searched, and even fewer backlinks. In other words, some pretty poor pages beat mine. They are not very relevant. My pages are keyword rich for sure.
I still have a page rank of 4 (which dropped from a 5 a few months ago). I don't know if I'm being penalized for something.
I guess I don't really know what my next move should be, except to go through and keep trying to optimize for the words that my keyword research suggests. And to keep building backlinks. Your thoughts are appreciated!!!


I definitely wouldn't start panicking yet FTR. I noticed some unusual movement in Google for a couple of my "on the cusp"* sites over the past couple of weeks also. Whatever they're doing it seems like they've been waffling back and forth a bit. Where I'm seeing a particular phrase that is may normally be Page 1 for me (5-10 ranking) suddenly jump back to Page 2 or 3. Then another time I check it'll be back up there in the Top 10 again.
If you're going to do anything at all I would suggest trying to putting some effort into getting some more good quality, targeted inbound links. Not only will these help stabalize things in the short term, but in my experience they'll also help to limit such bouncing around in the future once you have a solid, diverse set of links pointing towards your site.


If you are dropping then get links from the people above you and below you.

If you are #5 and if #6 gives you a link then also you can move on to #3 or #4.


Yellow Belt
I have been working on a paid linking strarergy and came up with the following. My boss has approved it for a three month trial.

1) Located the top 10 sites for my main keyword.
2) Investigated each sites advertising options, converted the pricing to be anually (to provide for a comparison), and worked out exactally what we were getting for it. (ie banner adverts that pass PR, banner adverts that dont, featured merchants...)
3) Decided on best way of forward. We are going to be getting sitewide banner adds with direct links to our home page with ancor text of my chosing on two out of the top 5 sites and be featured on a third of the top five.
4) Cost? Well its not cheap but we have budgeted for three months to give us a fairchance to work out the benefits of each site.

I will be dropping our adwords expenditure to compensate as we seem to be spending a lot with little return.


search engine love new site and new content. make sure you updates your site every week, and put up new page/content on regular basis....

SERP dont like showing content that is old/outdated. newer is better.


Yellow Belt
Our main site got stund with the latest google update.
We have lost shed loads of traffic but our main targeted phrases are holding steady. It looks like a large percentage of our site has gone supplimental.
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