Importance of Anchor Text

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TeamPlayer

Yellow Belt
Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.

An HTML link looks like this:

<a href="http://www.example.com">Anchor Text</a>

The Importance of Anchor Text

Google in particular weight anchor text very heavily in the current algorithm.

Thus, if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.
 

Luq

Yellow Belt
Yes, Anchor text are very important in google current algorithm and it carry lot of weight.
 
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