My Suggestion Infographic Is Also A Great Way Of Web Advertising


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In today's world, information is incredibly easy to come by. While beneficial in many ways, this creates a dilemma for anyone trying to present information to the public. Why would a reader choose to read their version when another source of the same information is available a few clicks away? The answer is in the presentation. If the information is presented in a way that is quickly accessible and easy to understand, the reader will most likely prefer that source. As everyone knows, pictures are quicker and easier to understand than words, and thus, the infographic was born.


An infographic is a broad term for any method of presenting information in a visual manner. They are used by almost every organization with a presence on the web: from Microsoft to the Obama administration and everywhere in-between. The best infographics are a refreshing way to present traditionally "boring" information like survey results, sales data, and percentages in an aesthetically pleasing, easily digestible package. From a reader standpoint, it is much easier to view the big picture than read through a whole table of statistics and attempt to visualize it themselves. Additionally, many readers find the design of the infographics alone to be entertaining- if done correctly.

What does this mean for businesses? Simply put, infographics are a necessity for modern advertising. Market saturation is higher than ever, and making a good first impression is extremely important. For an example, think of a traditional bus ad for a law firm. Maybe it has a name, contact information, some testimonials and pictures of the firm partners. Now, think of the ad with an infographic that has all the same information shaped into the form of a cat with the firm partners' faces as the eyeballs. Obviously, this example is a little ridiculous, but which one are customers more likely to notice? Everyone on the bus has seen those boring ads before, but they might be entertained by the infographic and remember it if they come to need a lawyer.

In spite of the example, infographics are not often seen in standard outdoor advertising; instead, the internet is their domain. After a certain period of time, a good infographic is just free publicity. If enough people see it and like it, they will inevitably share it on their facebook pages, post it on forums, tweet it, or any number of other things that spread it around without any effort from the creator at all. As proven by the great success of viral marketing, the quickest way information spreads through the internet is through consumers spreading it themselves.​

Infographic design has become a specialty art itself, distinguishing itself from graphic design in putting more emphasis on organization and phrasing. Graphic designers can create infographics, but companies that are perfectionists in how they judge quality will demand an infographic designer. An infographic designer will either specialize in infographics or be savvy enough to include infographics as a separate skill when they tell you their areas of expertise. Be wary of any designers that don’t keep up on marketing trends.

In the end, infographics are just a new, and quite effective, way to advertise. Consumers love infographics because they are easy to understand, fun to read, and quick to share with friends. If one is careful not to flood the internet with too many of them, they are an integral part of any modern day advertising strategy.