Help Me/Question Is Link Exchange is beneficial in SEO?

John - Smith

Blue Belt
Link exchange is risky and can be harmful too for your website.



Yellow Belt
Link exchange helps but one-way links are the best. Exchanged links give a lot less link juice compared to one-way. I personally think it's better to improve your site content and user-friendliness in order to get one-way links rather than investing your time asking around for link exchanges. It's simply not worth it.