Jeff Greenfield to speak @ NATPE TV Bootcamp - July 27 - 28

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Hollywood 101: Buzz Marketing: How to Become the Next Big Thing in
Network and Cable television are having a tough time reaching consumers
and have turned to 'buzz' and other non-traditional 'word of mouth'
marketing campaigns to market new and existing programming. Just like
the marketing for 'The Blair Witch Project', 'buzz' campaigns always
reach more people and cost less than a traditional advertising campaign.
Savvy producers are currently using these techniques to help get their
projects sold. During this program Jeff Greenfield will show you why
word of mouth is working so well right now. Word of mouth has become the
most profound influence of consumer behavior and this program will show
you how to use it to get Network execs 'buzzing' about your project!
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