Link Building is the most important part of Optimizing a site

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Procedure of link building
(1.) Reciprocal Link Exchange = In this case we have to submit our site URL in the appropriate site in the submission page mentioned and In exchange we must have to put the Site's URL in any of our Site page. There should be regular check up of our Site URL as it's not always confirmed that the respective site would maintain or keep our URL in its submitted page. Some time we have to submit the URL according to PR of the respective site. If we are submitting their URL in PR-4 page of our site then it's necessary that they should also put our URL in PR-4 page.
(2.)1-Way Link Exchange = There are some sites which are providing the facility to submit our URL but in exchange they do not need any Link to be submitted in exchange.
(3.) 3-way Link Exchange = This way of Link Exchange is little bit different from Reciprocal Exchange. In this category we have to submit the URL of a site in any of our PR page and in exchange to this the Site Owner will include our URL in any 3rd Domain .This type of URL submission has some other affects on the PR of any site.
Bulk Email Posting: We have to make some advertisements related to our site and the services we provide. These emails are to be sent to the Email-IDs that are taken out by some Software's Like Affiliate Finder Pro and Arelis. These Emails should have our URL's and the information related to our site.
News-Letter: Newsletter is to be sent using different services and the work we do. These Newsletters should be more specific to our profile and the mission what we do.
We should regular change the matter and the contents of the newsletter.
Forum Registration and Postings; The most important part of Search Engine Optimization is Forums. We have to do registrations in the forums related to our site. In all the Forums we should give the signature in which we must have our URL and if possible main Email-ID of administrator.
The postings to forums should be more concerned and related to the topics on which we are posting.
The queries should be frequently asked about the Topics that are ongoing and the answers should be given to the questions specifically according to the topics.
All the answers and questions should have been signed specifically.
Link Building for Specific Keywords: In the coding of all the pages
We must put some specific keywords in META TAGS and we should target to these Keywords for making the Link building.
These keywords will be crawled and will give the result in upper pages.
Lead Generation: There should be some Lead Generation page which will bring leads to the present Home page of the site.
This can be used through some requirements page and submit pages from different Domains but which will point to the Home page of main site.
Google Sitemap: The sitemap for Google is to be maintained and is to be verified according to the URL submitted in Google.
The indexing of the site is maintained on daily basis and we must go through the guidelines provided by the Webmasters of Google.
Blog Submission: To spread our link to different Domains and
different sites we should submit our content in web-blogs.
Blogs are major source that are crawled by search engines, we should always keep in mind to submit our site content in blogs related to our site.
It will help to boost the hits and incoming links on the site.
Article Submission: Articles pa major role in bringing traffic to the
site .We should submit all the matter or content of our site in the websites that are giving the facility to submit Articles in their directories.
In this submission also we should try to submit the content in related sites.
Ezine Ads: The online magazines and online ads are better source to
Incoming links to site. We should make online Ads in the websites which are giving the facility to make the ads and publish them over internet.
The Ads should be related to the content and the services that we provide and are mentioned in our site.
We should always check the Ads keep the track if they are published or not.

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Yes... The whole scene arises from the Google alogrithm
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