Microsoft buys ad firm for $6bn

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Microsoft is paying $6bn (£3bn) to buy digital marketing firm Aquantive in its biggest ever acquisition.

The all-cash takeover will allow Microsoft to expand into the highly lucrative internet advertising market, that Google and Yahoo have targeted.

Aquantive advises agencies and website publishers on putting adverts online, connecting buyers and sellers.

The $66.50 per share offer is 85% higher than Aquantive's Thursday closing price of $35.87.

'New level'

"This deal takes our advertising business to a new level," said Kevin Johnson, head of Microsoft's platforms and services division.

"We are committed to earn a bigger slice of the £40bn pie that's growing."
source:http://news.bbc.co.uk/2/hi/business/6670227.stm
 
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