MSN To Unveil Their New PPC Program

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myshtern

Yellow Belt
Here is what the Financial Times published:

Microsoft will on Wednesday signal a direct assault on one of the main profit-generators of Google and Yahoo when it unveils an advertising service that lets users link their messages to the results of internet searches.

Though widely expected, confirmation of the software giant's plan to build its own advertising network around its search engine will intensify competition in the fastest-growing corner of the online advertising market. Microsoft officially launched its own search engine this year, although it has continued to rely on Yahoo to sell advertising on the service.


I'm pretty excited about this new program.
I'm wondering as to how it will reward webmasters.
 

myshtern

Yellow Belt
Testing will be in France and Singapore.

Data from Hotmail, Messenger registrations, etc. will be used, i.e. gender, age, wealth index.

Exact, phrase and broadmatch options will be available.

An Excel like interface will be used to add bids.

Ability to test different ads for the same keywords.

There will be an API.

Ads can be set to run by keyword, search location, hours of the day, day of the week, age, gender.

Ad position will be set by bid price and click through rate.

Rich conversion data, including conversion by age and gender.
 

John121

Yellow Belt
I dont like google ads that much either. I will definetly be riding with microsoft on this one. The are doin good so far. I like this. Much easier process for advertising. ;D
 
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