Peter Parker
Yellow Belt
Here's quick checklist to know how well your web analytic has configured!
- Page Tagging means are your web pages tracking properly by the search engines?
- IP Address Exclusion i.e. Have you determined which IP addresses you need to exclude or filter out from the data? For example Single IP address: From 195.210.96.1 - To 195.210.96.1 or Range of IP addresses: From 195.210.96.0 - To 195.210.96.255
- Page Naming, what name should you give your Web Page? and what page names to avoid! Keep in mind a proper/good page naming is the backbone of your site.
- Content Grouping, Content groups pattern is about grouping content into logically titled sections. Well organized content allows people to scan information easily and get quickly an overview of the content on the page. It can really help make a complex site much easier to understand from a macro perspective.
- Conversion Events, define conversion events as any activity visitors can engage in that is valuable to your organization. Understand which activities on the website constitute a lead.
- Campaign Tracking, how will you add the relevant tracking parameters to your landing page URLs and keep them up to date?
- Internal Search, do you have a internal search options to enable visitors to search your site easily? Are you capturing the keywords that are being typed in and analyzing the results?
I gather above tips from different sources. Hope you like it.
- Page Tagging means are your web pages tracking properly by the search engines?
- IP Address Exclusion i.e. Have you determined which IP addresses you need to exclude or filter out from the data? For example Single IP address: From 195.210.96.1 - To 195.210.96.1 or Range of IP addresses: From 195.210.96.0 - To 195.210.96.255
- Page Naming, what name should you give your Web Page? and what page names to avoid! Keep in mind a proper/good page naming is the backbone of your site.
- Content Grouping, Content groups pattern is about grouping content into logically titled sections. Well organized content allows people to scan information easily and get quickly an overview of the content on the page. It can really help make a complex site much easier to understand from a macro perspective.
- Conversion Events, define conversion events as any activity visitors can engage in that is valuable to your organization. Understand which activities on the website constitute a lead.
- Campaign Tracking, how will you add the relevant tracking parameters to your landing page URLs and keep them up to date?
- Internal Search, do you have a internal search options to enable visitors to search your site easily? Are you capturing the keywords that are being typed in and analyzing the results?
I gather above tips from different sources. Hope you like it.