Google Bowling, also called reverse SEO is a technique, based on the simple fact that there is a second way of getting on top of the Google search results:
- Increasing your own rank
- Decreasing your competitor's rank
Google Bowling is a black hat SEO technique that is capable of decreasing a competitor's rank in the Google Search Engine. It is mostly done with automated website spamming software which targets forums or blogs with comment spam. It's highly recommended that do not try to Google bowl for your competitors. This is definitely an illegal activity and you might get sued for this.
Reverse SEO has become one of the most effective strategies for minimizing the impact pf bad publicity within the search engines' organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage public relations online.
I had no idea such operations were possible, thanks for the information on this guys
..I won't be trying it anytime, just glad to be aware of such tactics incase such thing happens to us or others we work with.
Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results.Use Reverse SEO when your name or brand has been defamed in the online world, and that negative review is showing up at the top of the Google search results. Reverse SEO pushes the negative pages down in the ranking, but doesn't necessarily put your page at the top.