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Help Me/Question Sem And Seo

Discussion in 'General SEO Topics' started by Tommy Tommy, Jan 11, 2017.

  1. Tommy Tommy

    Tommy Tommy New Member

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    What's the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?
     
  2. bharath

    Staff Member Yellow Belt

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    In Simple terms
    SEO: it is optimized to get traffic, leads, I mean one will make site according to the search engine rules.
    SEM: It is used for marketing techniques depending on search traffic. You need to understand how to drive traffic using search algorithms and the best part is conversation of leads.
     
  3. RH-Calvin

    Red Belt

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    SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing. SEO is a part of SEM and helps to optimize your website to rank it higher in search engines.
     
  4. neelseowork

    Yellow Belt

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    The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.
     
  5. neelseofast

    Yellow Belt

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    SEO is to get traffic and leads.
    SEM is used for marketing techniques depending on search traffic.
     
  6. seojesica

    Yellow Belt

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    In simple words i would like to say, seo is the part of sem.
     
  7. Asiah

    Asiah Money Making Ideas Online UAE, UK, USA
    Yellow Belt

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    SEO stands for Search Engine Optimization, and it is a process of getting traffic with organic and free ways for the purpose of growing visibility in SERPs whereas SEM stands for Search Engine Marketing and it is a form of Internet Marketing that is used to increase visibility of website by means of paid ads. It is done to get higher ranking in SERP's by enhancing PPC listings.

    Thanks
    Asiah
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  8. Tommy91

    Tommy91 New Member

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    In the Internet Marketing model, SEM will have the task of attracting customers directly. You can imagine SEM including SEO and PPC.

    SEO is a site optimized for ranking in Google's Top Resulting (# 1 results page), conversion rates will be high even though businesses do not pay a premium. Users tend to click on regular results, not ads (PPC). Website appears on the top, ie optimizing SEO, will have relatively good content, apply SEO techniques well.
     
  9. Guest Posting India

    White Belt

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    SEM and SEO both stand for website promotion ! SEM based on adds basic on SERP & SEO based for link building & web analytics but both work for web promotion.
     
  10. adriel39

    White Belt

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    The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.
     
  11. Paritosh Roy

    White Belt

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    SEM is a search engine marketing procedure and technique and SEO is like to do for getting the targeted audience that known also as traffic.
     
  12. martindam

    White Belt

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    SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines.
    An optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.

    Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.
     
  13. Andrea Maria

    White Belt

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    Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

    In SEO, on-page and off-page techniques helps build backlinks and increases traffics to website. SEO targets certain keywords. It takes into consideration how search engines work, which keywords are used by people to search and who are the targeted audience of the search engine. SEO can be used to target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

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