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Discussion in 'General SEO Topics' started by Tommy Tommy, Jan 11, 2017.
What's the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?
In Simple terms
SEO: it is optimized to get traffic, leads, I mean one will make site according to the search engine rules.
SEM: It is used for marketing techniques depending on search traffic. You need to understand how to drive traffic using search algorithms and the best part is conversation of leads.
SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing. SEO is a part of SEM and helps to optimize your website to rank it higher in search engines.
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.
SEO is to get traffic and leads.
SEM is used for marketing techniques depending on search traffic.
In simple words i would like to say, seo is the part of sem.
SEO stands for Search Engine Optimization, and it is a process of getting traffic with organic and free ways for the purpose of growing visibility in SERPs whereas SEM stands for Search Engine Marketing and it is a form of Internet Marketing that is used to increase visibility of website by means of paid ads. It is done to get higher ranking in SERP's by enhancing PPC listings.
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In the Internet Marketing model, SEM will have the task of attracting customers directly. You can imagine SEM including SEO and PPC.
SEO is a site optimized for ranking in Google's Top Resulting (# 1 results page), conversion rates will be high even though businesses do not pay a premium. Users tend to click on regular results, not ads (PPC). Website appears on the top, ie optimizing SEO, will have relatively good content, apply SEO techniques well.
SEM and SEO both stand for website promotion ! SEM based on adds basic on SERP & SEO based for link building & web analytics but both work for web promotion.
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