SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to increase promotional messages. To receive text message specials, new product updates or more information, customers are normally required to opt into an automated system by texting an initial shortcode.
SMS marketing is a great way for businesses to reach out to their customers and explore new target audiences too. The benefits obtained through SMS marketing are many and make it the choice of communication for every business.
t is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.