Tutorial Steps To Establish A Flawless Business Website

masterbusiness

Yellow Belt
Steps To Establish A Flawless Business Website
A website gives a business round the clock accessibility to both its existing and potential customers. With such an important role, it is important that when developing a website, a business gets it right the first time. Below are the steps to following when developing a website for a business:

1. Pick and buy a domain name
A domain name is a business’ address on the web. In an ideal situation the domain name should be kept simple and self-explanatory. If for instance it’s an auto-detailing workshop registered as Rick Auto Detailing the first choice of domain name should be similar to the name on the brick and mortar location. In this case, it should be rickautodetailing.com. In some situations however the domain name that suits perfectly might be taken and the next best option is to come up with a variation. In the example above one of the variations could be rick-autodetailing.com.


2. Be consistent in corporate branding
In the case of a business that already has an offline existence, the look and feel of the website should match that of its brick and mortar operation. The corporate colours should be the same on both ends. The brand reputation of the offline operation should blend seamlessly with that of the business website.

3. Get a hosting plan
A business website or any other website needs to exist on a server somewhere. Unless of course it’s a big business that has its own servers it is more cost effective and reliable to outsource web hosting for the majority of businesses. Payment plans for web hosting can be monthly, quarterly or annually.

4. Get the website developed
There are many ways a website could be developed. Some business owners choose to do it themselves or they might sign up a web designer or a web design agency. For those who choose to develop the website themselves, there are templates that are freely available online that they can use. Some of the hosting companies also avail templates as well as website builders. But equally there’s also value in hiring a web designer as they have knowledge and insight that would take a DIYer years to learn by themselves.

5. Spread the word
Once the website has been developed existing customers and even potential customers need to know that it exists. A buzz surrounding the website can be created by for instance giving visitors to the website a special deal. This way the word about the website spreads beyond the regular customers to even new ones.

6. Harness social media
Social media can be used not just to interact with existing and potential customers but to also promote your website. And if the social media content a business puts out there is engaging enough, it can easily go viral on social media and thereby generate increased traffic back to the website.

Taking the steps above in the course of establishing a flawless business website is not enough though. More work needs to be done once the website is up and running. This mostly involves analyzing web traffic in order to enhance your online offerings. This can also help you expand your customer base.
 
Top