Seo is the process of optimizing the website to reach a better position in search engine. Seo focuses on rankings in organic search results. By Seo, business or a website can gain more popularity and visibility hence it improves the profits. Seo has two types.
2.White Hat SEO
Black Hat Seo:
Black Hat Seo is the process to obtain high rankings for a website by exploits weaknesses in the search engine algorithms.
This type of a method of SEO does not follow the SEO guidelines of search engines. The wholesomeness level of Black Hat Seo is very low. Blackhat SEO has a high amount of risk and delivers the short lasting growth.
White Hat Seo:
White Hat Seo is used to improving your website ranking in search engine results without breaking search engine guidelines. By using White Hat Seo you can get gradual but lasting growth in google rankings. white hat SEO has less amount of risk and delivers the lasting and compounding value over time. Best Seo Companies recommends White hat Seo and tools to improve your rankings.
On page Seo:
On page Seo is the process of optimizing your website to rank higher and get traffic in search engines.
On-Page Search Engine Optimization key points.
Body Tags (H1, H2, H3, H4, etc.)
Off-page optimization is the process of improving the position of the website in search engine result page. By off page SEO, you can get organic search results which are important for the growth of your site google rankings.