the best version ?

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notvaliduser

Yellow Belt
A person asked me few days ago something. He was trying to SEO his site and needed high position in SERPs for something <word> review and <word> reviews . He asked me what is the best way to optimize ,he tought that using only reviews is enought ( so he added only the plural form for his description ).

I think using review and reviews , by changing the singular to plural and from plurar to singular in anchor text is a good idea, but for the description , I think both of the words should be present in it.

What do you think ?
 

notvaliduser

Yellow Belt
Yes , I have the same method in my mind , I tried to gave an example with "forum" and "forums" . Don't know if the example was so great but I tried to offer a short view over the searches in general.
 

DevonWebsites

Yellow Belt
If you have one important keyword and several less important ones like I do rotate them but keep the anchor the same.

Example: wholesale supplier & distributor of giftware & furniture in the uk

anchor: wholesale supplier
anchor: wholesale distributor
anchor: wholesale giftware supplier
anchor: wholesale furniture distributor
anchor: uk wholesale supplier
anchor: wholesale distributor in the uk
anchor: wholesale supplier of giftware
anchor: wholesale uk furniture distributor
 
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