For every good news on bing there is also a bad news. Efficient Frontier reported that, the number of times people clicked on ads listed next to Microsoft Corp. (MSFT) search results jumped about 8% in the week since the software giant released its newly revamped search engine, dubbed Bing, the world's largest search engine marketing firm said on Thursday. "If this share lift holds we can expect advertisers to allocate additional budget to Microsoft over the coming months," said Efficient Frontier.
On the other hand, Compete is challenging the reports that Bing is seeing an increase in market share certainly one that can last. The key to its argument is, the uptick of Bing hasn't come at the expense of Google or Yahoo!, which have maintained searcher penetration since Bings launch. New searchers are exploring Bing, but they haven't forsaken their preferred engines and made the switch completely.
So Bing has had great success in attracting new searchers, but these have been dabblers that have not given up on their old engines (yet) and not generated enough queries to move the needle. How many people do you know that have switch from Google or Yahoo to Bing since it was launched?
On the other hand, Compete is challenging the reports that Bing is seeing an increase in market share certainly one that can last. The key to its argument is, the uptick of Bing hasn't come at the expense of Google or Yahoo!, which have maintained searcher penetration since Bings launch. New searchers are exploring Bing, but they haven't forsaken their preferred engines and made the switch completely.
So Bing has had great success in attracting new searchers, but these have been dabblers that have not given up on their old engines (yet) and not generated enough queries to move the needle. How many people do you know that have switch from Google or Yahoo to Bing since it was launched?
people have to switch for one reason or the other.
