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My Experience The Secret Of To Revisit Their Website Strategy

Discussion in 'General Programming Discussions' started by echoinnovateit, Jan 7, 2019.

  1. echoinnovateit

    Yellow Belt

    Joined:
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    Getting a website available is just the beginning. To increase visibility, you need to make sure the “word gets out” about your website and the cause. Some of the techniques that the Custom Software Development Company are as follows:

    Social Networks–

    Create a Facebook page for your cause, and get all the staff to join on a regular basis. Encourage them to have an open, positive – but truthful – dialogue through the social media portals. This improves the nonprofit to your target audience and gets buy-in to the passion underneath the cause.

    YouTube–

    Post videos that highlight the cause, with links to your website and social media outlets, like Facebook. The more sites you link to your nonprofit’s website, the greater the traffic, and ranking among search engines.

    Search Engine Optimization (SEO) –

    SEO is a set of methods employed on your website design and content to increase search engine ranking of your site. If you show up at the top of a search page, you’re more likely to have the person searching click through to your site.

    Cross-linking –


    Generally part of an SEO strategy, cross-linking donors’ websites and blogs to your website will increase credibility, visibility and search engine ranking.

    Search Engine Marketing–


    A set of internet marketing strategies which drive traffic to your site. These include strategies such as SEO, paid placement, contextual advertising, and paid inclusion. For example, if you’re an animal shelter, you may pay Facebook to post ads when a person’s postings include words like “dog”, “cat” or “pet”. This is a form of contextual advertising.

    Presentation

    Once they visit, is the site compelling, matching the cause and the target audiences’ expectations and tastes?

    To understand the wide variance of nonprofit web designs and which audiences they’re going after, get me to sign up for some reason. is gritty and activist-oriented, appealing to a younger demographic, and the other to a mature one.

    These sites are well designed, addressing the tastes of their target audiences. They’re massively cross-linked with other sites, sponsors, and cited on thousands of Facebook postings and blogs. The lesson is: know your target audience and design accordingly.

    The other key element is the concept of an “identity system”. An identity system brings a common vision and theme to your nonprofit’s presentation to the world, unified by a guiding set of principles called a style guide. The style guide is your user’s manual for corporate identities, such as the size and types of fonts to use, logo sizing and placement, etc.

    In addition to your website, identity system might include such items as business cards, letterhead, envelopes, CD / DVD labels, invoices, Word and PowerPoint templates, packaging, shipping labels, badges, bags, t-shirts, hats, and branded swag.

    Call to Actions

    Once someone hits your site, do you make it clear what you want them to do? Common nonprofit call-to-actions are

    • Learn about the cause
    • Join the cause online
    • Donate money and/or time to the cause
    • Get Involved by participating in events
    • Spread the Word to others about the cause

    When a visitor lands on your home page, the calls-to-action must be clearly visible, preferably popping up a simple, direct message and action to take.
    Some of the best nonprofit sites step you through the five actions above.
     

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