10 Black Hat SEO Techniques That Harms Your Google RankingThere are frequent changes and updates in Google’s search algorithm since people need quick and highly relevant information and contents. The SEO techniques are used to increase the ranking. We should use only White Hat SEO techniques for better rankings and if you use Black Hat techniques, then you will be in trouble.
The following are 10 Black Hat techniques that will affect your ranking.
Cloaking is the method of deceiving the search engine to take your visitors to different contents of the websites which they never thought about. It is the most common Black Hat technique. There are search algorithms in Google to track those websites and those will be in penalties.
Link exchanges will affect your Google ranking. This technique was active in the past but now Google has the algorithm to discourage it. You should concentrate in building links naturally and not linking to other sites or exchanging to other sites. This method can help you to exchange links in easier way but your efforts will be in vain.
One of the worst practices is duplicating or copying the content from other sites. Google algorithm has the ability to identify the unique contents from duplicate ones. So, try to provide genuine and unique content for better SEO rankings.
Thousands of websites are available to buy only for few dollars. The update of Google’s Penguin employs in finding such spam sites which are bought for money. Such websites are penalized and will be lowered in ranking.
Authorized topics and contents can include as much as information in it. But unauthorized topics and contents are noted by Google’s search algorithm and will not get good ranking. Including more keywords for most of the sentences will make your content or topic too spams. So, you should include only correct and required information for a better presentation of contents in your website.
Having white text on a white background to imply extra keywords is known as Hidden text. Google’s bots can find those hidden texts but we cannot do it. If your site does not have any site security, then it may be stuffed with lots of hidden texts which can be found out by the bots even if a tiny error occurs. So, find out those hidden texts before Google does or your site will get penalized.
Link Farms are the sites which serve for increasing the popularity of another site through link exchanging. Most of the hyperlinks which appear on a page are not relevant to the current page or site. Having these irrelevant sites and links are not encouraged by Google. So, get rid of link farms to go higher.
8.Writing for Search Engines
Copying the text from another resource or sites and using article spinning software's are considered to be spam methods to publish posts. But these contents are detected by the Google’s Panda update and destroy your ranking. So, it is good to create your own content without these kinds of spam.
The over optimization of your website will damage your Google ranking but its easy to work with SEO and it is friendly to use.
As usual, having low-quality content will decrease your credits. So make a good and error free content for better rankings.