It's Game Time!
How are you doing now? I hope everyone is doing fine as of today. Right now, I am going to share something different in which I have experiences with this method before. It is what we call ad spot selling. This is where you will sell ad spaces to your targeted clients within your website at reasonable costs. To tell you honestly, I already have experiences in doing this to my affiliate marketing review blog before. I have at least two clients who is interested to buy ad spots within my blog, one from the top and the other from the sidebar. My traffic during that time gradually increases, and I only charged them $20 and $10 respectively every month, but they only lasted at least two to three months before transferring to other websites for advertising. Prior to my own experience, I am now going to share this to all of you.
Without further ado, here are the top 10 ways to attract your clients to buy ad spots from your website or blog in no particular order:
1. The number of unique targeted visitors really matters
This is the number one feature that the clients are after in terms of buying ad spots to your own website. It was believed that the more traffic you generate, the more sales you will get. There's a specific ratio in terms of buying your product. It was said that for every 100 unique visitors, you might expect that you will get at least one to three sales in average, or maybe even none. What they're looking for is simply more unique traffic, and they would be attracted to buy ad spots from your website.
2. Have a beautifully-designed website
Another way for them to be attracted in buying ad spots to your website is your template or theme design. Of course, design really matters as well. If you don't have a good design but with great number of unique visitors, there's a lesser chance that they might be attracted in buying ad spots (correct me if I'm wrong though).
3. Your ad spots should not have rotational features
Although this is just optional, but you really need not to implement rotational features in your ads. There are some clients who just wanted their banners to stick and not be taken over by the others. Ad banners in rotation can be less effective due to other competitors who also rented in the same space as your client does. It won't maximize the number of visits that they have paid for.
4. Reasonable prices
In order for you to attract clients, your ad spots must have reasonable prices. Try take your time to research other websites on how much they charge to their clients, and compare yours too. Give them a real reason why you set your own price to your ad spots, so that they'll be convinced.
5. Have a strong call-to-action message
It's important that you need to know how to close the deal. You should have a call to action message that can convince your clients to buy from you and not from others.
6. Your website must have lots of daily user engagement
One reason that banners from different ad spots are converting very well is because of user engagement within your website. A high traffic blog is one good example, because it has engagement and they keep coming back for more. The more engagement your website has, the more your clients will get attracted.
7. Give your clients tracking codes or member access to track their banner clicks
This is very important! To make sure that they know what is happening on the stats of their banners, you should give them tracking codes, or you can give them limited member access for them to track the number of clicks and impressions into their banners.
8. Your ad spot packages must "over deliver"
Let's say that your price is $50 for one month, your ad spot package must be worth more than $50. Over delivery can attract your clients to come back for more and do long term business with you on keeping their ad spot.
9. Give freebies to your clients for buying ad spots on your website
To make them happy of what they've paid for, you can give them some freebies that are related to your website like free eBook, video, etc., in exchange of entering their names and email address to build your list.
10. Give special promo codes to your clients
Lastly, you can give them a special promo code to your clients on their first purchase like discounts, features, etc. Clients are highly attracted in terms of availing promos in buying ad spots from your website.
Are you ready to attract your clients to buy ad spots from you? Learn and implement all of what I have mentioned here in this article, and you will get the results you've wanted one day.