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My Experience Ways To Determine Your Domain’s Value

Discussion in 'General Marketing and Promotion' started by rahuldas, Mar 18, 2016.

  1. rahuldas

    White Belt

    Jan 5, 2016
    +2 / -0
    After you are done with the decision of your business’ new domain name and have registered it, the question arises as to how much your domain is worth. Now that is a serious question, one which doesn’t have a scientific answer. There is no precise and clear-cut ways to determine your domain’s value. However, the appraisal companies do have certain techniques utilizing which they go on with their business.
    What is being stated here is a generic method. As for any other solution with no clear-cut preciseness, this one also comes with major differences in opinions. Here are some of the common parameters which are widely considered in the process of domain valuation:
    • Top Level Domain: The extension matters, a lot! If your domain ends with .com, .org, .net etc., then its value is going to be considerably higher than others. .com sells the most. Nowadays, the .mobi extension is also gaining in popularity. It is mostly related to mobile devices. Region-specific domains are also pretty much in demand like .uk, .in etc.
    • Number of words: Domain names having single words are much more valuable than others which come with really long names. Make sure the domain name is not misspelled or abbreviated.
    • Major Turn-offs: Misspelt words, non-standard characters, hyphens, abbreviations – all these are major turn-offs as far as domain names are concerned, and they cause the domain value to plunge. Also, don’t name domains after common phrases, as it may lead to confiscation.
    • Content type: Domains which are related to the health, financial or sex industry are likely to be valued higher than others. This is due to the fact that these domains can be monetized on a larger extent than others, which are less likely to generate high revenues. Moreover, domains containing real words tend to be valued higher than the non-generic domains.
    • Easy Names: What matters is the affinity your domain has to get branded. Domains having easy-to-remember names, good content and a lot of ‘type-in’ traffic are the ones after which everybody runs. As a result, their value is high.
    There is no neat formula to determine the price of your domain. You have to learn about the after-market in order to get an idea of what the price can be. The supply is way greater than the demand, and most of the resellers have no idea about what the price should be. This in turn, drives away the buyers, with haggling seldom having a favourable impact. The ones having really good names are almost always already bought up. If and when they become available later on, the prices become sky-high.
    Top-level domains having one-word names, or precise two-word generic names, pertaining to highly monetized industries sell for a minimum of $100,000. Ones that are not .com domains rarely go more than the afore-mentioned price. The best of them are normally priced between $10,000 and $250,000. Country-specific ones are mostly priced between $10,000 and $100,000. Apart from these, be very careful if you are spending more than $2000.

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