Optimizing your website with keywords related to your products and services is important because it allows people to find your site on the web. Every day, people are typing in the keyword into the search engine's search to search for information they want to know. However, you must understand that the search engine will not just rank the page with the most keyword on the top result. To be fair, there are many different factors that the search engine will take into account when ranking a site. If you did not deliberately optimize your site with a certain keyword, people may still be able to find you based on the other words or phrases in the article.
If you want people to find you on a specific term, make sure you mention it 2 – 5 times in the article. The keyword should be spread evenly in the paragraphs instead of putting all the keywords in one paragraph. You can try integrating different keywords into the article instead of using just one keyword. The article title must have at least one keyword and you should also write a meta title. If you don't write the meta title, the article title will be used as the meta title instead. If you use Wordpress, you can install the All in One SEO plugin to conveniently add meta title and meta description for the blog post. The optimal word count for meta description is 156 words, which you are to make use of it to create an attractive description to encourage people to read your article.
It is important to always aim on long tail keywords rather than short tail keywords. If you aim on short tail keywords, you will find that there are no visitor coming to your site. This is because as a new site, search engine won't trust you with short tail keyword but only authority sites will rank for them. There are lots of long tail keywords that no one knows yet. Thus, optimizing your site with the correct long tail keyword will help you to get lots of organic traffic and improve your brand visibility. Most people who search for long tail keywords are interested about a product. If your site appear on the search result for the long tail keyword, they will click on it. This may lead to a sale or lead if they are impressed with the product.
Optimizing your article with the right keyword is important for the long term SEO success. It is estimated that more than 70% of searches find the information they want by clicking on the organic links on the search engine. This shows that you should not just rely on paid ads. If possible, you should optimize your site and use paid ads at the same time. In this way, your site will still get traffic when it hasn't rank on the search engine yet.
Doing research on keywords can help you to find the most profitable niches. You must use a reputable keyword tool to give you as much information on the keyword as possible. You can start by compiling a list of keywords based on your niche. If you don't have any idea of any keyword, you can use the Google Suggest feature which is integrated into the Google Search. Google Suggest may suggest words related to your search history if you are signed into your account. At the bottom of the search result, you can also find some suggested searches related to the keyword you are currently searching. It may not be a good idea to focus on keyword with high traffic level because of the high competition even if it is a long tail keyword. You can do research on the forum and social media site to discover the keyword search terms that people use to find your products.
Keyword research also allows you to identify your competitors. You will know what keywords they rank for and how they get to rank well. This allow you to come up with a plan to also rank for the keyword on the top search result.
You can use anchor text to link back to your other existing posts. This allow your readers to visit the old posts and it also encourage the search engine to recrawl it. You can optimize your blog URL by eliminating the stop words that exist in between the words in the title. Examples of stop words are to and for.