Backlink” is one of the most used words in the world of search engine optimization. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. In this post, I hope you offer you an understanding of what backlinks are and why they are essential to SEO and your online success.
Let’s get started:
Backlinks are incoming links to a webpage. When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a web page. A page with a lot of backlinks tends to rank higher with all major search engines, including Google. Here is a glossary of common terms related to backlinks that you should know:
Link Juice: When a web page links to any of your articles or your website’s homepage, it passes the link juice. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing the link juice by using a no-follow tag.
Nofollow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass the link juice. Nofollow links are not useful concerning the ranking of a page, as they do not contribute anything. In general, a webmaster uses the no-follow tag when he is linking out to an unreliable site. Example: Links from comments on other blogs.
Do-follow link: By default, all the links that you add in a blog post are do-follow links, and these pass the link juice.
Linking Root Domains: This refers to the number of backlinks coming to your website from a unique domain. Even if a website has linked to your website ten times, it would be considered as the one-linked root domain.
Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
Internal Links: Links that are going from one page to another within the same domain are called internal links, and the process itself is referred to as internal linking.
Anchor Text: Text that is used to hyperlink is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.
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In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or website. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.