My 2 Cents What Is A Branded Search?

Zirkon Kalti

Content Writer
Branded search is a term invented by Barry Adams, which refers to a search that includes the brand name of an organization or company. Examples of branded keyword is Microsoft, Microsoft Windows, Microsoft Corporation. Keywords that do not include brand names are referred as non branded keywords. Non branded keywords usually are used by new and unique visitors while branded keywords are used by customers that already know your company. You must analyze the non branded keywords in your analytics as these visitors probably do not know about your brand but they may be interested in your products/services.

Manish Mishra

Content Writer
Yes, branding keywords sometimes becomes real keywords in a long run perspectives. There are also chances that these brand names could have variations like sun Java, Download Sun java, Sun java free, etc, can be the different keywords and one can even think about optimizing these keywords since it has a huge traffic and the competition is very low.