Landing page is a doorway page that is rich in content written for the visitors instead of the search engines. Many people like to create a landing page with fake testimonials to attract customers to buy the products. To create an effective landing page, you must offer at least three types of call-to-actions, not just pone way for your prospects to sign up. You can use A/B testing to find out which type of call-to-action is the best. Besides, you should also make your landing page mobile friendly so that customers who find your page on their mobile phone can easily buy it.