IP address Cloaking - a method of presenting different contents based on determining IP addresses. e.g. Search engines with certain IP addresses will be shown a one version of a web page and all other IP addresses will be shown another version.
Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers that are spiders or bots for better indexing.
IP Cloaking is nothing but a technical trick where Website servers feed a highly optimized Web page to the search engine crawlers, but when human visitors arrived, the server fed them real Home page. The server did this by identifying the IP address of visitor. If it was a known IP address of a search engine crawler, the server fed IP Cloaked page. If it was not, the server delivered the Home page of client. This meant that the highly optimized Web Page for search crawlers was not seen by humans.
In IP Clocking the content can be seen different i.e. one content on one Ip address and another content on another IP address. Using IP cloaking your can show a different page to the user as per compare to google bot.