Gateway page, also known as doorway page, entry pages, jump pages, bridge page, is a webpage that is designed to attract traffic from the search engine but when the visitor clicks on it, you will be redirected to another site. Spammers use gateway pages to rank for certain phrases. The template on this type of pages tend to be generic and easy for other people to duplicate by simply making minor changes. Usually, gateway page does not provide enough information for what the user is looking for. The doorway page will usually include a Click Here link or automatically redirect the user to the content page. This is why it is also called jump pages.