What is guest posting? This is a common question asked by almost every blogger, doing OFF-Page SEO of his/her website. Let me explain it to you in a simple manner.
Guest Posting is a strategy used by bloggers and SEO experts for building an online reputation and ranking their sites. We can say that “Guest Posting means to write content/articles for a website other than yours”. In the guest posting, a person acts as a guest author and writes articles for someone else’s website. The topic of the guest post is either selected by you, or the website owner provides you the topic. Both of the cases work same and you have to publish your own written articles on another person website.
Why should we do guest posting?
Whenever, we post our own written articles on someone’s website. The main benefit we get from them is a back link. Basically, the main purpose of guest posting is getting a link back to our site.
Why is guest posting so important in SEO?
You might be thinking that writing articles for other people sites, without any cost doesn’t sound well. You must know that Guest posting is an awesome way of building an online reputation. If you own a blog and want to rank it high in search engines, you must know that Guest Posting will help you in your mission. If done correctly, it can help you rank higher and get more traffic on your site. There are some key factors that make guest posting essential for every blogger.
Increased traffic to your site
Posting articles on other person’s site allow you to have a link back to your site. This link is helpful for gaining more traffic to your site. You post articles on that site as a guest author and get a link back to your site in return. It allows you to make strong readership and attract them towards your site.
Attracting Large Audiences
Guest posting is an easy way of attracting the attention of another site’s visitors. If you are struggling for visitors to your site, you can get a lot of visitors attracted towards your site. Some of them will become permanent readers of your blogs and you will get an increased amount in your site’s traffic.
Building Strong Relations
Posting articles on your site allow you to build strong relations with other bloggers. By writing articles for them, you provide value to their blog. This will allow you to build a strong reputation in this field. You will meet with other businesses and website owners related to your blog, providing you an awesome opportunity to learn a lot of new stuff from them.
Search Engines Love it
Whenever you receive a backlink from another person’s website, it’s recorded in search engines as something like a vote. The more back links you have means, more votes towards your site. Time to time these backlinks will be indexed by Google and other search engines. It will provide your site value in search engines and increase its rankings.
Finding out guest posting opportunity?
After learning what is guest posting and what are the benefits of it? Now you might be thinking that how I will find a site offering guest posting service? Before start writing articles for other sites, you must find out and make a list of some sites. Always remain in your own niche and don’t try to make a guest post on another niche related site. Use the following 3 basic rules for building your own guest posting strategy:
- Make a List of Niche Related Sites
- Write more than one article for a site
- Never forget to Link back to your site
- Respond to the activity on that article
- Interact with site owners
- Share your articles on social media
Which sites should you choose?
You must not start guest blogging without any researching. Don’t just make guest posts on irrelevant blogs and sites. In the guest posting, relevancy proves to be very important. You must publish and write articles only for blogs related to your niche. Also, you should select some famous sites, don’t just write for a site having low traffic. It won’t make any benefit for you; rather you will just waste your time on it. Hence, the following points are every important to be considered while selecting a site:
- Relevancy with your site
- Niche of that site
- Keywords of site
- Traffic of site
- Rank of site
- Large Readership community
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