HootSuite is possibly one of the popular and widely used tools companies prefer to use for social media management. There is a free and paid version of the tool and the former is ideal for startups. The corporate entities can check out its Enterprise version. The dashboard and UI is quite sleek ands user friendly. Since the tool is completely web based- you get spared from the need of downloading and setting up any software. It is compatible with many browsers and has apps for mobile platforms too.