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Help Me/Question What Is The Difference Between Traditional Marketing And Digital Marketing?

Discussion in 'General Business Topics' started by Pamela123, Nov 7, 2018.

  1. Pamela123

    White Belt

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    Hi,

    Traditional marketing differs from digital marketing.
    What are the differences between them?

    Thank you:)
     
  2. fazlul bari

    fazlul bari New Member

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    Weaving New Techniques for Business Growth

    Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it. That's normally when you announce bad news. However, when an executive committee says do it, there is no choice. The proposed event keynote speaker just said yes. It was a major "Get" and the committee didn't want to wait. What to do? The press was barely at work.


    Teh public was occupied with other things - office parties, family gatherings, holiday shopping and preparations. There was no point in sending out a news release. Email was useless. Who was going to read their email on that Friday night or over the weekend before a holiday week? The only choice was our website and social media. So that's what I did. Did it work? Read on to find out how success happened, and who I had the pleasure of announcing. Let's take a short step back. Your website and social media won't work without being prepared beforehand for success. Your traffic level on your site must be high to begin with. You must have a lot of the right followers on social networks BEFORE expecting a positive response to anything you will announce. Both are required. Without it, you could announce the most important event on earth and nobody would hear about your important news. To build website traffic and your social network, it takes a fair amount of humility,

     
  3. Zeno91

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    Digital marketing is the son of traditional marketing. Digital marketing is basically a branch of traditional marketing, that appeared due to the rapid growth of the internet. It's based on the same fundamental theories of traditional marketing but has its own specificity.
     
  4. Pamela123

    White Belt

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    Your conception is right. Traditional marketing can be turned into digital marketing but digital marketing cannot be turned into traditional.
     
  5. Fix The Photos

    Fix The Photos New Member

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    There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing. The question often asked is, which is more effective? Digital marketing is certainly more effective because of its ability to track data – but that’s not to say that traditional marketing is dead, because they both have their niche. Despite where your audience may or may not be, one thing is for certain – the impact of technology on consumers is increasing, showing no signs of slowing down.
    Digital marketing has become more profitable in recent years because it works directly with the digital world we live in. If your business has a website or another type of digital presence, there are ample opportunities to increase exposure, and drive more traffic to your website, ultimately making your business more money. The number one thing to always consider when investing in a service is the ROI (return on investment). The key to a good ROI is efficiency, which is pertinent to digital marketing.
    Audience segmentation is a key component in the world of marketing. The goal of the marketer is to reach and communicate a message with their intended audience, not just anyone. This is certainly possible for traditional marketing, as you can choose what magazines you place your ads in, and decide where you place your billboards, but that’s very conservative when compared to the way that digital marketers segment their audiences.
    The same could be said with digital marketing – you can choose where you place web banners and measure the stats of your social media posts, but digital marketing is measured to an exact science. For example, say you were on a website looking for shoes and you decided to think about whether or not you wanted to buy them. You eventually go on Facebook, and you notice an advertisement for the shoes you were thinking about buying right next to your trending topics. With the introduction of remarketing, consumers are constantly being exposed to advertisements for products they have already searched for and viewed online, making interacting with that product again much more likely, and even perhaps leading to a sale. There is no way traditional marketing can gauge their audience better. Traditional advertisements are unable to track or measure viewing habits, which brings us to our next example.
    As far as measuring data is concerned, digital marketers are able to accurately track how well their marketing efforts are working – allowing them to make better decisions moving forward. Let’s remember the key to effective marketing is knowing how to analyze your data and implement changes based on what your data tells you. For traditional marketing, can you really say for sure how many people saw your billboard? You can estimate by generalizing how many cars drove by it, but then you have to consider the accuracy of your guess. Do you know how many people were in each car and how many of them saw it and paid attention? There is a lot of room for error. For digital marketers, measuring data is a different story because they are given a long list of statistics ranging from a simple impression (views of a particular piece) to something more complex, such as how much time someone spent on a web page and where they clicked

    The ability to correctly, and successfully target your demographic is crucial to your campaign’s success. For digital marketing, your demographic can range from a local to a global audience, which is something much more difficult to achieve with traditional marketing tactics. A billboard is stationed in one place and a magazine only covers so far, but the internet is everywhere. If there’s a language barrier, most, if not all internet browsers can translate the text instantly. This shows marketers that the digital world grants a potential infinite reach to their audience.
    A digital presence also brings the opportunity for interaction. For instance, social media managers can respond to comments or questions, taking advantage of the opportunity to establish a personal connection with their audience. Never before has there been an interactive approach like this, other than traditional customer service.
    As we shift towards a digital world, it only makes sense to adopt a method of marketing that can best reach our digital audience. By adding the element of digital tracking to the equation, an effective approach also becomes a cost-effective way to invest in your business’ marketing efforts.
     
  6. Lisa Green

    White Belt

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    Traditional marketing do not have involvement of gadgets and technology. Production, growth and establishment of product will be done by yourself. Promotion will be take place due to offline steps.
    Digital marketing have forums, councils and different parties too. Different technology have been used for marketing purpose.
     
  7. matheuuv

    matheuuv New Member

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    Traditional marketing also known as Offline marketing. Marketing in newspaper, radio, TV, paperpads, Events, Meetings, etc. Digital marketing is also known as online marketing. Techniques include SEO, PPC, Affliate marketing, SMO, Youtube advetisement, Email marketing, Display marketing, Direct marketing, Mrket place management.
     
  8. echoinnovateit

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    Digital marketing includes websites, social media, and YouTube videos, and so on to publicize product or services. Online marketing is somewhat like traditional marketing, as both Digital marketing and traditional marketing are used for similar objectives those are to draw in clients and to construct a brand picture.
     

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