What is the main purpose of using keyword in SEO?
Most of the user answered, importance of is for search rank or web visibility. But I don't think the same. Arise a question in your mind, why you have made the the website? Not for the google but to add value to the people, is it? Its your business. And every business need research. Every business need SOWT analysis. If you have a Idea and you want to invest and make money with that idea, then you have to be clear about Strength, Opportunity, Weakness and Threats. You have to be sure about your competition and possibility or scope of your earning money. That's research why research and analysis is important.What is the main purpose of using keyword in SEO?