Tutorial What Is Web Analytics?

selvaa

Content Writer
What Is Web Analytics?


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About half a century ago, John Wanamaker said that half the money spent on marketing was wasted. Of course it is a true statement. But today some better solutions are given by online marketers in Web analytics.

Analytics means that determining the effectiveness of the marketing efforts, developing your site by gathering many information and data and increase your return on investment (ROI).

Why analytics matters to you?

The following are the analytics that matters you. These are given by pre-internet marketers:

  • Target your audience:

You should have a good knowledge about the people who visits your website. You should also know how they get to your website. Age, gender, etc., are also prime factors which defines the interaction of them with your site. So, have a clear idea about your audience and design accordingly.

  • Check your conversion path:

Have a clear knowledge about the losses which happen in conversion from one step to the next. This data is necessary for Conversion Rate Optimization (CRO).

  • Maximize your return on investment:

There are three major factors that you should evaluate for several marketing methods. Optimize your site for the correct search terms. Have a clear idea on the benefits you receive from social media marketing. Verify whether your pay-per-click option benefits you.

Web Analytics tools

The following are the basic and important methods for collecting analytics data:



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  • Log files analysis:

Log files are generated as soon as your websites goes active. These log files contain the data about the things and content that was viewed by your visitors. There are clients and analytics services that can interpret your site’s log files and submit a detailed report of your website.


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  • Page tagging:


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Page tagging is a method that will collect data from user’s browsing history instead of your server. This method is done by signing up for an analytic service. This includes adding JavaScript tags in each page of your website. This will be a better idea than analyzing your log files.

Tracking User Activity is an ongoing process

For a successful Web analytics strategy, it is an important factor to include a Continuous Improvement Program (CIP). This is required for chasing down your competitors.

  • Key Performance Indicators (KIP):

Have a collection of measurable factors that determine your site’s success so that you can have a clear idea about your performance.

  • Testing:

This is a key factor for finding your mistakes and vulnerabilities, so that you can improve your website.

  • Consistency:

Consistency in your site’s testing and performance will lift you up to a greater height. This allows you predict the changes and their effects that occur on your website.


Conversion rate optimization

Most of us invest a lot of time in analyzing PPC, SEO and social media. So, atlast you can get a healthy stream of viewers for your website. But, most of the viewers will visit your site and will leave immediately.

It is not your fault that 97% of the visitors enter a site and leave without any clear decision. Almost 70% of shopping carts in online retail websites are canceled without buying.

Conversion rate optimization (CRO) is necessary for getting conversions from your visitors. You should eliminate all your negatives to prevent your visitors from leaving your site, otherwise all your handwork will be in vain.

CRO is the method of knowing your visitor’s mind and browsing habits. This will definitely give you a solution to attract and fulfill the needs of site’s visitors.

Know your audience

Knowing your audience is a must for improving your website. You can get the data about your visitors from the Web analytics reports. This will give a clear idea on what kind of audience visit your website.

By knowing your audience, you should identify your mission from them. State a conversion based upon the website and its purpose. Create a perfect way to conversion. You should know where your customers are dropping off.


Conduct testing

The extraordinarily thorough testing lies at the heart of CRO strategies. This was told by most of the CRO experts. Without analyzing hard data, you will not achieve a successful overcome of your mistakes found from the testing. This is the main thing above all sort ideas that could increase your conversion rate.

Testing is of two types. They are A/B split and multivariate testing. Using the A/B testing, you can create two or more versions of your website so that you can divide the website’s traffic between them.


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Multivariate testing means creating different versions of elements and items that can be shared between different pages of your website. This testing requires a high traffic volume to produce useful results.



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Zirkon Kalti

Content Writer
I like to use Logaholic web analytic software. With Logaholic, there is a script you must install on your server before it an start tracking the traffic to your website. Logaholic provides lots of charts including bar and pie charts to allow you to analyze your traffic. The analytic tool can support more than 1 website profile. They offer free trial so you can test out the analytic tool before deciding to purchase it.
 

jazzvaga

Well-Known Member
The most accurate analytics service you have ever used, and how do you determine its accuracy?

This question has been bugging me for quite some time, especially after google have started hiding organic search terms that visitors find our websites through with results.
 

Swati Mishra

Content Writer
web analytic measure that how much traffic on the web page. web analytic is process but this is use as tool also.
 

Pooja Sharma

Well-Known Member
@selvaa very helpful tutorial. I would like to add that it is a set of strategic method implemented to maximize online and e-commerce activities on your website. It is a collection, measurement and analysis of Internet data for the purpose of optimizing we usage.
 

KevinPrice

New Member
Hi, guys! Thanks for the tutorial! I really appreciate your support and assistance! This is very important for me to know what web analytics is!
 

irene123

Member
I like to use Logaholic web analytic software. With Logaholic, there is a script you must install on your server before it an start tracking the traffic to your website. Logaholic provides lots of charts including bar and pie charts to allow you to analyze your traffic. The analytic tool can support more than 1 website profile. They offer free trial so you can test out the analytic tool before deciding to purchase it.
i think google analytics is also a good tool to analyse audience
 

irene123

Member
we can also get information about number of visitors of a website on daily ,weekly,monthly basis,with whole information like location ,time etc.and generate report.
 

multai

Active Member
Web Analytics is measurement, collection or analysing the Web data for purpose of optimizing the web page............
 

multai

Active Member
Web analytics is also called as Google analytics software, It analyzing the total website and it gives the total information about the website.

Multai Solutions
 
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