What Is Web Analytics?About half a century ago, John Wanamaker said that half the money spent on marketing was wasted. Of course it is a true statement. But today some better solutions are given by online marketers in Web analytics.
Analytics means that determining the effectiveness of the marketing efforts, developing your site by gathering many information and data and increase your return on investment (ROI).
Why analytics matters to you?
The following are the analytics that matters you. These are given by pre-internet marketers:
- Target your audience:
You should have a good knowledge about the people who visits your website. You should also know how they get to your website. Age, gender, etc., are also prime factors which defines the interaction of them with your site. So, have a clear idea about your audience and design accordingly.
- Check your conversion path:
Have a clear knowledge about the losses which happen in conversion from one step to the next. This data is necessary for Conversion Rate Optimization (CRO).
- Maximize your return on investment:
There are three major factors that you should evaluate for several marketing methods. Optimize your site for the correct search terms. Have a clear idea on the benefits you receive from social media marketing. Verify whether your pay-per-click option benefits you.
Web Analytics tools
The following are the basic and important methods for collecting analytics data:
- Log files analysis:
Log files are generated as soon as your websites goes active. These log files contain the data about the things and content that was viewed by your visitors. There are clients and analytics services that can interpret your site’s log files and submit a detailed report of your website.
- Page tagging:
Tracking User Activity is an ongoing process
For a successful Web analytics strategy, it is an important factor to include a Continuous Improvement Program (CIP). This is required for chasing down your competitors.
- Key Performance Indicators (KIP):
Have a collection of measurable factors that determine your site’s success so that you can have a clear idea about your performance.
This is a key factor for finding your mistakes and vulnerabilities, so that you can improve your website.
Consistency in your site’s testing and performance will lift you up to a greater height. This allows you predict the changes and their effects that occur on your website.
Conversion rate optimization
Most of us invest a lot of time in analyzing PPC, SEO and social media. So, atlast you can get a healthy stream of viewers for your website. But, most of the viewers will visit your site and will leave immediately.
It is not your fault that 97% of the visitors enter a site and leave without any clear decision. Almost 70% of shopping carts in online retail websites are canceled without buying.
Conversion rate optimization (CRO) is necessary for getting conversions from your visitors. You should eliminate all your negatives to prevent your visitors from leaving your site, otherwise all your handwork will be in vain.
CRO is the method of knowing your visitor’s mind and browsing habits. This will definitely give you a solution to attract and fulfill the needs of site’s visitors.
Know your audience
Knowing your audience is a must for improving your website. You can get the data about your visitors from the Web analytics reports. This will give a clear idea on what kind of audience visit your website.
By knowing your audience, you should identify your mission from them. State a conversion based upon the website and its purpose. Create a perfect way to conversion. You should know where your customers are dropping off.
The extraordinarily thorough testing lies at the heart of CRO strategies. This was told by most of the CRO experts. Without analyzing hard data, you will not achieve a successful overcome of your mistakes found from the testing. This is the main thing above all sort ideas that could increase your conversion rate.
Testing is of two types. They are A/B split and multivariate testing. Using the A/B testing, you can create two or more versions of your website so that you can divide the website’s traffic between them.
Multivariate testing means creating different versions of elements and items that can be shared between different pages of your website. This testing requires a high traffic volume to produce useful results.