Soumya Bhattacharyya
Member
Those of us who know a little about internet marketing know how much the word ‘traffic’ matters to the website owners. In fact, we can safely say, that it is the most important thing. The more traffic you attract, the more fans you get, the more options you have of reaping money from the website and thus, the more money you earn. Whatever may be the idea behind the creation of the website, what matters is how you market it and attract traffic to it. You definitely need to attract people, and make sure they come back for a second time.
Social Bookmarking is one of the most popular ways of attracting niche traffic to your site, people who are actually looking for the kind of content your site boasts of. A brand new way to market your website, this is something that people have fallen in love with. There are several sites on the internet providing social bookmarking services, and what’s more! People actually love to visit those sites to create and popularize contents.
Let’s look at the reasons why social bookmarking is extremely important in today’s internet marketing scenario:
Social Bookmarking is one of the most popular ways of attracting niche traffic to your site, people who are actually looking for the kind of content your site boasts of. A brand new way to market your website, this is something that people have fallen in love with. There are several sites on the internet providing social bookmarking services, and what’s more! People actually love to visit those sites to create and popularize contents.
Let’s look at the reasons why social bookmarking is extremely important in today’s internet marketing scenario:
- A smart campaign in the social bookmarking sites can drive you free and targeted traffic. The people who will be visiting your website will be actually interested in what you have to offer. Now if you can keep the website content interesting enough, this makes sure that they keep coming back for more and more. Once the traffic is there, it is your responsibility to keep them interested. This is a huge opportunity in popularizing your website.
- Most of the social bookmarking sites are considered pretty esteemed as far as the search engines are concerned. They are not just random websites that can be found on the internet. If we take a look at the page rank of most of these sites, we will notice that most of the popular ones hold a rank of at least 4, all through 8. If your website gets featured more and more in these sites, you are very much likely of getting a good rank in the eyes of the search engines. Once you get a good ranking in the search engines, getting targeted traffic will become easier.
- The people who control and edit these social bookmarking sites actually search for websites like yours, depending on the subject and content-type. They check the content and rank your site based on their liking. Now, what does this mean? This entails that whatever links, mail ids or content you have given in your site will become very popular in the internet – they may even become viral if people rank your site well and share the link on some blogging or social networking sites. All this happens without you even moving a finger. Absolutely no substantial effort is required on your part. Your website will garner hundreds or even thousands of views. This is the most important reason behind the importance of social bookmarking.
