World Cup 2014 in Brazil is the most popular event in Facebook history

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Evgeniy

Yellow Belt
As you know in June-July in Brazil there is a football World Cup 2014 and this event has already become the most popular in all Facebook history. It overtaken Oscar, Super Bowl and Sochi Olympics combined. According to Facebook administration world cup 2014 has more than 1 billion related posts.

"Engagement on Facebook around the knockout matches over the weekend pushed the overall interactions number over the 1 billion mark. Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment. Facebook's data editors have never measured an event — sports or otherwise — that has topped a billion interactions".


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