Search Engines and Ad Networks
Search Engines are a major tool for Internet Marketing and to keep up with the competition businesses need to utilize this resource carefully while not overspending. Ad Networks maybe not as useful today as a decade earlier but niche ad networks still play a role in certain sectors.
Google Adwords
Google Adwords is a paid platform but utilized with care and in collaboration with other SEO and marketing tools it can generate a very good turn around for any online business or website.
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Bing Ad Center
Bing Ads are similar to Google Adwords but provided by Microsoft on the Bing platform. With the increasing popularity of Bing, Internet Marketers cannot ignore this platform altogether. The wiser choice would be to hedge the advertizing budget and allot some funds for Bing Ads for optimum reach.
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Yahoo Search Marketing Ads
Yahoo Search Marketing Ads utilize the Yahoo platform and depending on the audience and niche of the website this platform is still very viable in reaching your audience.
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Chitika
Chitika ad network is famous among publishers and advertisers alike. It is a growing ad network which specializes in highly targeted ads on a network of more than 250K websites and growing. Use this platform wisely to reach your niche audience.
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Other PPC and Ad Networks
This space is to discuss other niche ad networks and PPC marketing techniques and resources. Topics specific to the major ad networks should be posted in the specific forums instead.
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